NEW YORK, NEW YORK, FEBRUARY 11, 2014 – On a cold New York Fashion week evening, key media personnel and influential lovers of color came together to warmly welcome Pantone, the world’s most iconic name in color, into fashion. To unveil their new men’s sportswear collectionPantone Colorwear has launched a popup store in New York’s Meatpacking District, dazzling visitors with a color explosion that encircles the store space from front to back.

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality for empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. The attention to detail and garment finishing results in a genteel collection of haute basics, available in Pantone’s immense range of standardized colors. The SS14 collection also colorfully incorporates polo shirts, hoodies, jackets, cardigans and accessories, as well as their previously-release swimwear collection.

“Having been such a defining guide and inspiration in color for decades, this exciting new apparel line makes so much sense for Pantone to extend their color leadership into the fashion industry,” says Deepak Gayadin of Pantone Colorwear’s US arm, Empire & Branch. “We’re very excited to be launching Pantone Colorwear here in North America, and proud to be doing so here in New York City.”

Made in Europe and executed in the United States under Empire & Branch, this modern sportswear is targeted at the male that appreciates classic style and vibrant color, this collection epitomizes the new basic – minimal yet all about the details. For information on North American availability contact Empire & Branch: info@empireandbranch.com

Store images downloadable here: www.dropbox.com/sh/4y5id9mufmhtxtj/F1Cb64KyAg?n=243482432

Event images downloadable here: www.dropbox.com/sh/flv7ckatg6u5tln/BImKpW9VpJ?n=243482432

For all media inquires, contact Sarah Bronilla at VOCAL: sarah@vocalnyc.com

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Empire & Branch: a brand-building collective masterfully unifying creativity and enterprise in the United States. E&B is the ideal way for a brand to maintain their integrity while entering one of the largest and most complex markets in the world, striving for profitability and sustainability, while minimizing risk. Working on a corporate level, E&B executes all necessary enterprise channels for any brand brave enough to enter into the US market.